Under the patronage of S. Kartar Singh, Novelty was established in the year 1950 with a small and humble beginning at Lawrence Road, Amritsar. With the hard work and consistent efforts put in by his son, S. Bhupinder Singh, the NOVELTY GROUP started developing into a big tree with manifold progress in different branches of the Group. With the passage of time, S. Jatinder Singh and S. Manvinder Singh, the grandsons of S. Kartar Singh also joined the Group after completing their education.

Today, we are one of the biggest, well-established, reputed and renowned business houses of Northern India. NOVELTY GROUP is diversified into different business activities such as:- FOOD, AUTOMIBILES and REAL ESTATE. The brief business profile of the Company is mentioned here under as follows:-

FOOD DIVISION
NOVELTY SWEETS :- Novelty Sweets was the first venture of the Group it was started in the year 1950 by S. Kartar Singh ji. Today, Novelty Sweets is very famous in entire Northern India for its delicious Sweets, Ice Creams and Namkeens. NOVELTY is so famous that the crossing where Novelty Sweets is located is being recognized as Novelty Chowk.

AUTOMOBILES
1) NOVELTY HYUNDAI:- In the year 1996 the group diversified into Automobiles sector. Since then it has been no looking back. We are the authorized dealers for Hyundai Motors for Amritsar and Pathankot district. We are having two Spacious and beautiful showrooms at Pathankot and Amritsar each and Three workshops. The performance has been exceptionally well. Apart from winning may awards from the Company for the Outstanding Performance we have been delivering ,one fact which is worth mentioning that we have been able to maintain the Market Share of Hyundai in our region almost double from the national average of the Company.

2) NOVELTY AUTO:- Novelty Auto is an exclusive dealership of KINECTIC MOTORS for Amritsar district. With an exclusive showroom and workshop at Court Road, Amritsar it is performing very well.

REAL ESTATE
1) OMAXE NOVELTY MALL:- The company is in the process of building an Ultra Modern World Class Shopping Complex cum Multiplex at Novelty Chowk, Amritsar. It is being built in Collaboration with Omaxe Ltd., New Delhi. It will have a 3 screen Multiplex, Food Court and Retail Shops of World class to give the people of Amritsar a new and unique experience. The Construction on the project is already going on in full swing at a very fast pace.

2) NOVELTY MALL, PATHANKOT:- We are also coming up with a Mall cum Multiplex at Dalhousie Road, Pathankot. It is being built up with an investment of about Rs. 3300 lacs. It will be built as per A class specifications and shall have all the modern features such as:- Escalators, Centrally Air- Conditioned etc. It will be the first of its kind in Pathankot. The Construction work is expected to start soon.